Hyundai, Kia invest in Aurora to accelerate development of autonomous vehicle technologies



In an effort to accelerate the development of autonomous vehicle technologies, Hyundai Motor Group and Kia Motors Corporation have invested in autonomous technology developer Aurora.

Having formed a strategic partnership in 2018, the companies say that this investment will strengthen that partnership which, thus far, has seen Hyundai, Kia, and Aurora working together on self-driving technologies on NEXO, Hyundai’s flagship fuel cell vehicle.

The companies will use this new investment to expand research to a wide range of models, and to build an optimal platform for Hyundai and Kia’s autonomous vehicles.

“Aurora is the leading innovator of self-driving technology and we look forward to building a stronger collaborative partnership with them,” says Youngcho Chi, president and chief innovation officer at Hyundai Motor Group.

“Working closely with industry leaders around the world will help us develop fully self-driving vehicles that are safe and innovative for our customers.”

Aurora is known for its self-driving system, the Aurora Driver, which consists of lidar, radar, and cameras that perceive the world around it, and the computer that runs the software modules, which allows it to make sense of the world and plan a safe path through it. 

By equipping Hyundai and Kia vehicles with the Aurora Driver, the vehicles will have enhanced abilities to monitor, react, and adapt to different surroundings, the companies say. 

“We are pleased with the progress made with the Hyundai and Kia teams,” says Sterling Anderson, co-founder and chief product officer of Aurora.

 “Together with all of our ecosystem partners, we are seeing the convergence of a powerful platform that will deliver the benefits of self-driving technology safely, quickly, and broadly.”