Baraja to use latest funding to scale production of tech for autonomous vehicles



Known for developing Spectrum-Scan LiDAR for autonomous vehicles, a company called Baraja has announced a Series A investment of $32 million that it will use to scale production, hire talent and continue its mission to enable safer autonomous driving.

Headquartered in Sydney, Australia, and with plans to grow its offices in San Francisco and Shanghai, Baraja recently launched a novel LiDAR system that creates powerful eyes for self-driving vehicles using prism-like optics and shifting wavelengths of light.

Baraja says that since bringing its Spectrum-Scan LiDAR to market, it has worked with the world’s top autonomous technology companies.

According to Baraja, the differentiating factor for customers when it comes to its approach to LiDAR versus other companies’ approaches is that Baraja's Spectrum-Scan approach to LiDAR gives self-driving software the ability to instantaneously change scan resolution and adapt to the environment in a similar fashion to how humans can control their visual focus.

Additionally, the Spectrum-Scan technique allows Baraja’s LIDAR to be software-defined, which means it can be controlled directly and reconfigured by perception algorithms in response to changing environments and driving conditions. This ultimately allows for better safety and a quicker path for self-driving vehicles to go to market, Baraja says.

Baraja also points out that it recently attained ISO 9001 certification, which is the internationally-recognized standard that certifies quality management systems and processes regularly required of mission-critical suppliers.

“As Baraja ramps up manufacturing capabilities, we are well-positioned to capitalize on growing demand for scalable, high-performance LiDAR that can realistically be integrated into vehicles,” says Rod Lopez, Baraja COO.

“We are very proud of the depth of talent and maturity in our manufacturing capabilities, and our recent attainment of ISO 9001 certification.”